Emotion by Design: Creative Leadership Lessons from a Life at Nike

The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author ofand Happy Sexy MillionaireHow did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?And what can any founder or marketer learn from them?Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.'Great story, amazing career, so inspirational . . . I couldn't put it down'and Chris Evans'The ultimate playbook to unleash creativity in any team'and Jake Humphrey, author ofand High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves'and Rory Sutherland, Vice-Chairman of Ogilvy and author ofand Alchemy'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger'and Nir Eyal, author ofand Hooked'This book made me smile in my soul'and Mary Portas'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before'and Jonah Berger, author ofand Contagious

Brand

Liberty Books

Category

Non-fiction